![]() ![]() In 2012, the Proctor and Gamble-owned brand Tide introduced Tide pods - brightly-colored plastic pods that contain liquid laundry detergent. We don't want to encourage any dangerous activity, but some relevant keyword searches on YouTube and Facebook will yield videos dating back to 2011 which show people ingesting detergent of various kinds. Online pranksters and daredevils have been messing with laundry detergent for years. We haven't been able to pinpoint the exact origins of the Tide pod challenge as a viral social media phenomenon, nor the allure of eating Tide pods as a meme. Google (which owns YouTube) and Facebook both announced on 18 January that they are deleting Tide Pod Challenge videos from their platforms because they encourage dangerous activities. Nothing else.Įating a Tide POD is a BAD IDEA, and we asked our friend to help explain. What should Tide PODs be used for? DOING LAUNDRY. Even Tide itself had to intervene with a plea to not eat their detergent: That figure represents 20 percent of the total number of similar incidents in all of 2017.įurthermore, more than half the incidents so far this year have been deemed deliberate, as opposed to around a quarter in 2017, the spokesperson added. Consumer Product Safety Commission, told Good Morning America: "Teens trying to be funny are now putting themselves in danger by ingesting this poisonous substance."Ī spokesperson for the American Association of Poison Control Centers told us that in the first 11 days of 2018, there had been 40 reported exposures to liquid laundry detergent pods by 13- to 19-year-olds. They are.Īmid a wave of news coverage in January 2018, safety watchdogs - in response to media enquiries - warned of the dangers associated with biting Tide pods.Īnn Marie Buerkle, Chairperson of the U.S. ![]() We've received several enquiries from readers wanting to know whether people really were putting laundry detergent in their mouths on camera. "They are brightly colored and they're very nicely wrapped, but these Tide pods are not candy or pizza toppings or breakfast cereal-they are not edible." "I can't even believe I have to say this right now," said Good Morning America's Diane Macedo. "In this latest social media fad, teenagers are putting detergent pods in their mouths in what's being called the 'Tide Pod Challenge.'" "A government watchdog is expressing concern over the dangerous misuse of a laundry detergent," CBS News reported on 12 January. In January 2018, millions of cable TV viewers had their first encounter with the "Tide pod challenge"-an online and social media phenomenon in which someone with a camera (usually a teenager) films themselves biting into one of the laundry detergent pods.
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